Abstract
Brand switching data among 12 margarine brands were analyzed by the asymmetric multidimensional scaling based on the singular value decomposition. A two-dimensional result was adopted as the solution. A configuration based on the left and right singular vectors is given along each dimension. The left singular vector represents an outward tendency of switching from the corresponding brand to the other brands, and the right singular vector represents an inward tendency of being switched to the corresponding brand from the other brands. The configuration along Dimension 1 shows that the three brands with the larger market share compete vigorously with each other. The configuration along Dimension 2 classifies 12 brands into two groups; the brand switching between two groups is small, while that within each group is large.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
