Asymmetric goal contagion: Social power attenuates goal contagion among strangers

Abstract

AbstractGoal contagion is an important interpersonal process. As people spontaneously infer and adopt others' goals, goals can be said to “flow” among individuals. We find that possessing power attenuates goal contagion, especially for high perspective takers. In a pilot study (N = 157), we first affirmed the interpersonal nature of goal contagion by establishing that high (vs. low) perspective takers were more likely to engage in goal contagion. We then tested the moderating role of power in two studies. In both neutral (Study 1, N = 179) and low power (Study 2, N = 304) conditions, we replicated the pattern in the pilot study. In the high power conditions, however, neither low nor high perspective takers engaged in goal contagion. Our findings suggest that goals flow asymmetrically from the powerful to the powerless, which may constitute an important means through which power hierarchy and group cohesion are maintained.