Abstract
Behavioral finance challenged paradigms of standard finance by questioning rationality assumptions posed by market efficiency that had been a focal point for researches in finance and economics. This study aimed to test Strong-Form Efficient Market Hypothesis by employing data from emerging Stock Markets of Pakistan before its amalgamation and applied a different methodology. Firms were tested upon data availability and accordingly, ten firms were selected out of sixteen further for usability criteria of data. A part of the current study also validates the usefulness of dividend announcements for valuing the stock of KSE listed firms and suggested utilizing it in stock price revision. The market was found weak and strong form inefficient whereas the hypothesis for semi-strong form sustained overall
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