Assortment policy of retail trade organizations in Moscow for the product category “Processed products of fruits, vegetables and mushrooms”

Abstract

The article presents the results of a survey of the trade assortment of Magnit, Dixy, and Azbuka Vkusa chain stores in the product subcategory “Processed products of fruits, vegetables and mushrooms”. It has been established that the trade assortment of the product category “Processing products of fruits, vegetables and mushrooms” in the surveyed stores is identifi ed as expanded. The basic depth of the assortment is represented by 78 brands and their 308 modifi cations. The highest degree of rationality of the assortment of the product category under study was noted in the Azbuka Vkusa store, and the lowest — in the Dixy store. A discrepancy was revealed between the predicted assortment on the website and the real one on the sales fl oor in the Magnit and Dixy stores, which indicates that the websites of these stores were not updated in a timely manner. It has been established that the main directions of the assortment policy of these stores are the deepening and stabilization of the assortment. In addition, the main trends in the formation of the assortment of processed fruit and vegetable products have been identified.