Abstract
Recent studies on eye movements have been moving around business demands tremendously. Business scenarios where study of eye movements can boost business prospects, have adapted this promising arena. Equally, tracking eye movements can express the underlying mechanism of visual perception and dynamics of humans’ cognition that are of prime concerns for business transactions. In this study, we conducted a series of eye tracking experiments to validate our hypothesis that associated contexts of portrait’s elements stimulated shift in focus of eye movements during artistic portrait viewing. We collected the eye movement data of participants who regarded artistic portraits during active viewing. The maps produced from eye tracking system during portrait viewing traced focal links in eye movements on contextual basis. These experimental facts confirmed the hypothesis that associative relevance based stimulus shifts focus in eye movements.
Highlights
1.1 Problem Introduction and SignificanceDemanding research studies on eye movements have surpassed and commenced the interdisciplinary domains, newfound views, sophisticated technologies, and wide-ranging applications rapidly
The flow chart in the below Figure (Figure 2) shows these steps. This is a comparative study of two items; one item is artistic portrait and other item is the eye movement tracks of the same portrait generated from eye tracking system
The shifts in visual focus during artistic portrait viewing are profound steps for proper retrieval of task-relevant visual information, which are the requirements for visualization of final maps generated by eye tracking system
Summary
Demanding research studies on eye movements have surpassed and commenced the interdisciplinary domains, newfound views, sophisticated technologies, and wide-ranging applications rapidly. During the process of eye movements, eyes change focuses to spot a specific portion of the visible region in viewing because of having tendency to perceive the degree of detail visible in the central direction of eye gaze or focus. Saccades are often information seeking and directed to specific objects or regions by the requirements of ongoing behavior This infers the existence of cognitive processes of eye movements in viewing as well (Stark & Ellis, 1981; Holsanova, 2008; Snowden, Thompson, & Troscianko, 2012; Rayner, 1992; Tsotsos, 2011; Ahmad, 2015)
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