Abstract

The 24-hour movement guidelines (24-h MG) recommend behaviors (physical activity, screen time, sleep) to aid appropriate physical and mental development in early childhood. This research examined parents’ digital media habits (DMH), engagement (DME), and awareness (DMA) among parents in relation to their preschool-aged children’s 24-h MG in Japan and identified and compared the modifiable determinants of adherence to 24-h MG in urban and rural regions. This cross-sectional study included 867 participants and data were obtained from the International Ipreschooler Surveillance Study Among Asians and OtheRs (IISSAAR). The results revealed that adherence to weekend screen time recommendations and weekday sleep duration were higher in the urban region. The parents’ digital media variables that predicted moderate-intensity to vigorous-intensity physical activity among preschool-aged children were parents’ DME and DMA in the urban regions and parents’ DME in the rural regions. The children’s screen time was significantly associated with parents’ DMH, DME, and DMA in the urban regions and with parents’ DMH and DMA in the rural regions (p < 0.005, p < 0.001, respectively). This study confirmed that parents’ DMH, DME, and DMA are strong predictors of adherence to 24-h MG among preschool-aged children living in both rural and urban regions in Japan.

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