Association Rule and Quantitative Association Rule Mining among Infrequent Items

Abstract

Association rule mining among frequent items has been extensively studied in data mining research. However, in recent years, there is an increasing demand for mining infrequent items (such as rare but expensive items). Since exploring interesting relationships among infrequent items has not been discussed much in the literature, in this chapter, the authors propose two simple, practical and effective schemes to mine association rules among rare items. Their algorithms can also be applied to frequent items with bounded length. Experiments are performed on the well-known IBM synthetic database. The authors’ schemes compare favorably to Apriori and FP-growth under the situation being evaluated. In addition, they explore quantitative association rule mining in transactional databases among infrequent items by associating quantities of items: some interesting examples are drawn to illustrate the significance of such mining.