Association Relationship Analysis in Finding Sales of Goods With Apriori Algorithm

Abstract

Technology can be designed to help human life from all aspects ranging from agriculture, health science, industry and daily life. Toko Intan, a business engaged in the sale of basic and daily necessities. Every day, Toko Intan records every sales transaction in an archive stored in Microsoft Excel, containing data on goods sold every day. The purpose of this research is to find out what items are bought simultaneously by consumers to manage inventory, with the data mining method used in this research is the Association Rules method. Association Rules is one of the data mining techniques from the a priori algorithm which functions to find a combination pattern of an item. Tests carried out to process data in this study using the RapidMiner application, from tests carried out with the specified parameters, namely minimum support 30% and minimum confidence 65%, resulted in a lift ratio validation rule of 1.206. Personal Care Biscuits with 30.8% support and 90.9% confidence with a validation lift ratio of 1.206. Sales transaction data analysis can be applied well, and is able to generate a new association rule from the sales transaction dataset. With this research, it is hoped that it can provide information to the owner of the Intan store in providing the stock of goods needed by consumers and to find out the combination of item sets from the sales transaction dataset.