Abstract

The present study was conducted to assess the socio-economic profile and association between independent variables with knowledge of the banana growers in Vaishali district, Bihar. The study used purposive sampling to select two blocks, namely Hajipur and Bidupur, and simple random sampling to select three villages from each block. In total, six villages were selected for the study, and a total sample of 120 banana growers was chosen using proportionate simple random sampling technique. The study employed path coefficient analysis to measure the effect of the independent variables on knowledge. There was a significant and positive correlation between the level of knowledge regarding improved banana cultivation practices and the variables of age, annual income, source of information, scientific orientation, risk orientation, mass media exposure at a 0.01 per cent level of probability. On the other hand, extension contact was positive and significant association with the level of knowledge toward improved banana cultivation practices at 0.05 per cent levels of probability. The variables of education, caste, type of family and size of land holding were not significant.

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