Assisting web search using query suggestion based on word similarity measure and query modification patterns

Abstract

One of the useful tools offered by existing web search engines is query suggestion (QS), which assists users in formulating keyword queries by suggesting keywords that are unfamiliar to users, offering alternative queries that deviate from the original ones, and even correcting spelling errors. The design goal of QS is to enrich the web search experience of users and avoid the frustrating process of choosing controlled keywords to specify their special information needs, which releases their burden on creating web queries. Unfortunately, the algorithms or design methodologies of the QS module developed by Google, the most popular web search engine these days, is not made publicly available, which means that they cannot be duplicated by software developers to build the tool for specifically-design software systems for enterprise search, desktop search, or vertical search, to name a few. Keyword suggested by Yahoo! and Bing, another two well-known web search engines, however, are mostly popular currently-searched words, which might not meet the specific information needs of the users. These problems can be solved by WebQS, our proposed web QS approach, which provides the same mechanism offered by Google, Yahoo!, and Bing to support users in formulating keyword queries that improve the precision and recall of search results. WebQS relies on frequency of occurrence, keyword similarity measures, and modification patterns of queries in user query logs, which capture information on millions of searches conducted by millions of users, to suggest useful queries/query keywords during the user query construction process and achieve the design goal of QS. Experimental results show that WebQS performs as well as Yahoo! and Bing in terms of effectiveness and efficiency and is comparable to Google in terms of query suggestion time.