Assistance in the Development of Strategy and KPI of Muhammadiyah Mardhatillah Randudongkal Hospital, Pemalang

Abstract

Abstract. This community service is a continuation of the previous community service in 2022, funded by LP3M UMY. The first stage of community service was done to develop trend-watching conditions. In the second stage, community service aims to develop strategies for the hospital’s Key Performance Indicator (KPI). The basis for strategic planning is a SWOT analysis. In order for a hospital to have competitiveness, a hospital should know its strengths, weaknesses, opportunities, and threats in the hospital industry. Therefore, a hospital needs to have good strategic planning that can bring the hospital to win the rivalry. Good business planning will be reflected in the hospital’s strategic plan. Nowadays, a strategic plan is not only a tool to compete and win the rivalry but also an important requirement for hospitals to be accredited. The methods used in preparing the strategy and KPI for community service are SWOT analysis, making Kartesius diagrams, making strategy using the TOWS method, making BSC, and lastly, budgeting, where all activities will be carried out through FGDs and Whatsapp Groups. The results of this assistance will help the hospital to make the required strategic plan. Aside from the completion of the hospital strategic plan, it appears that the hospital’s stakeholders have been able to increase their expertise in making strategic plans. In the future, these stakeholders are expected to be able to make their own strategic plan so the hospital can reduce the costs of consultants to make a strategic plan, which is usually expensive.