Abstract
This study aimed to estimate the willingness of households to pay for domestic clean water use against its price in rural areas of Cang Long district, Tra Vinh province. This research also identified the possibility and factors affecting the willingness to pay for a given price of 6,500 VND or above per m3 of clean water. A contingent valuation method with multiple prices (bidding game) ranging from VND 5,000 to VND 9,000 per m3 of clean water was applied to interview 120 households in Cang Long district. Results showed that the mean willingness to pay was VND 6,200 for each m3 of clean water used. The income positively affected the willingness to pay against the price of 6,500 VND or above whereas the household size had a negative impact on this parameter. It is suggested that the service provider should consider to extent the minimum volume of water used up to 10 m3/month instead of 4 m3/month in accordance with the minimum price of 5,700 VND per m3 of water used.
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