Abstract
Subject. This article deals with the issues of assessing the investment attractiveness of the enterprise and developing a strategy for its long-term advancement in a volatile business environment. Objectives. The article aims to develop a methodological approach to the assessment of risks, the consideration of which is necessary when making a decision on investing in the development of an enterprise. Methods. For the study, we used general scientific research methods. Results. Based on a critical analysis of the existing methods for assessing the non-systematic component of investment risks, the article proposes certain actions to improve the matrix method for assessing investment risks. Relevance. The results of the study can help expand the understanding of methodological approaches to defining specific factors that characterize the economic security and investment attractiveness of enterprises.
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