Abstract
This article examines Jordan’s tourism revenue over the recent years. Tourism is a substantial source of national revenue and significantly contributes to the flow of foreign currency for the development of national economy. The economic theory claims that tourism revenue is affected by a wide range of factors. The article explores the impact of consumer price index and number of tourists upon Jordan’s tourism revenue. In the course of this study, the author used the statistical data of the World Bank and International Monetary Fund; applied Autoregressive Distributed Lag model (ARDL); and conducted necessary diagnostic tests in Eviews 9 software. The research demonstrated that high internal inflation ratios reduce the external demand for tourism services in Jordan, and thus significantly decrease the tourism revenue. Over a long-term, the author determines a negative influence of consumer price index upon tourism revenue in Jordan and the expected positive influence of the number of tourists thereof.  
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