Assessment of the impact of external factors on the business model of public catering enterprises

Abstract

The transformation of traditional business models of public catering enterprises into their innovative version occurs under the influence of a certain set of external factors. The assessment, both negative and positive, of the influence of external factors should be carried out according to adapted methods suitable for the situation and the chosen industry. At the moment, a set of external factors that have a significant impact on the formation of successful business models remains insufficiently studied. The need for research is also due to the lack of a system of factors that must be taken into account when forming an adaptive business model for public catering enterprises. The purpose of the study is to form a system of factors that have a significant impact on the public catering sector, and to assess the nature of the influence of each factor on the activities of public catering enterprises. The research methods are: comparative analysis, statistical analysis, benchmarking, classification and ranking, Churchman – Akoff method, PEST-analysis. The result of the study is a developed system of factors that have a significant impact on the catering industry, and an assessment of the nature of the influence of each factor, as well as identified industry risks and identified strategies for responding to them. The authors conclude that the most significant factors influencing the formation of a successful business model in the field of public catering are: the sanctions imposed against Russia by some countries; increased investment in catering projects; increasing the importance of higher education; technological improvements, the introduction of modern technologies in the catering infrastructure.