Abstract
Pharmaceutical industry is always considered as an evergreen market for economic contribution in the country, which is reflected true in the current scenario. Pharmaceutical branding is a vital approach to create awareness, generate interest, helps in differentiation of a product from competitors; it has become a critical element in organization’s positioning strategy. The study was to assess the impact of corporate branding of pharmaceuticals on patient’s purchasing behavior of consumer/patients. A survey was conducted among 119 patients in different regions of India using structured self-administered questionnaire. Overall, 66% of patients were satisfied with current performance of branded company medicines. Most relevant source of information to patients was through physicians/doctors especially for prescription medicines while pharmacist provide information mostly for non-prescription medicines. Patients trust & prefer to purchase branded company’s medicine as a first choice and believed to have high quality, better efficacy, safety.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Multidisciplinary Research & Reviews
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
