Abstract
The article analyzes the transformation of banking services based on the concepts of Bank 1.0, Bank 2.0, Bank 3.0, Bank 4.0. This transformation is largely associated with the formation of client-centric ecosystems that actively use artificial intelligence. Banks offer their clients convenient digital services based on platform and cloud technologies. The scientific novelty of the research is associated with the author's approach to assessing the economic results of Bank digitalization based on the construction of models of correlation and regression analysis and the method of accumulated excess profitability. The stated methodological approaches are tested on the example of Sberbank of Russia. It is concluded that the results obtained prove the positive impact of digitalization on the company's economic results due to the growth of customers, expansion of financial and non-financial digital companies and their products in the group of companies, reduction of offices and employees who performed banking operations in the traditional business model of banks.
Highlights
One of the most important trends in the development of the financial sector of the economy is digital transformation, which includes, first of all, consumer orientation, mobility and speed, and data
For the financial sector of the economy, the development of financial technology (FINTECH), as well as the trend of active business movement towards digital transformation, made it necessary to search for growth points
The purpose of this study is to propose and test methods for evaluating the results of the Bank's digital transformation using the example of Sberbank of Russia as part of the formation of a client-centered system
Summary
One of the most important trends in the development of the financial sector of the economy is digital transformation, which includes, first of all, consumer orientation, mobility and speed, and data. D. Markova notes that digital transformation (digitalization) of business is the process of turning a traditional organization into a digital company, in which both material and digital objects are present [1]. The financial technology (FINTECH) industry has been actively developing. According to Ernst & Young, the penetration rate of FINTECH services in the world in 2019 was 64%, and consumer awareness of services in this industry was 96% of the total number of respondents [2]. For the financial sector of the economy, the development of FINTECH, as well as the trend of active business movement towards digital transformation, made it necessary to search for growth points
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