Assessment of the economic attractiveness of the spheres of economic activity of small enterprises according to statistical survey data

Abstract

The subject of the study is the economic attractiveness of the spheres of economic activity, which are considered in the article in the context of sections of the current classification of types of economic activity, while each section corresponds to a certain enlarged sphere. the purpose of the work is to assess the economic attractiveness of the spheres of economic activity of small enterprises according to statistical survey data. The paper verifies the scientific hypothesis that, based on official state statistics, it is possible to get an idea of the economic attractiveness of individual spheres of activity of small enterprises and, by comparing them with each other, to build a generalized rating of groups of economic sectors according to their attractiveness for small and micro enterprises. The article summarizes the definitions of economic and entrepreneurial attractiveness found in modern publications. The selection of indicators reflecting the economic attractiveness of the spheres of activity of small enterprises and available for calculation on the basis of available statistical data was made: capital return, revenue per employee, the level of wages of employees. A method of complex assessment is proposed and a ranking of the economic attractiveness of fields of activity for small enterprises is carried out using various methods of criteria convolution for the transition from a multi-criteria assessment to the construction of a rating. As a result of the research, the most attractive spheres of economic activity for small enterprises have been identified: trade, repair of vehicles, construction, information and communication technologies. It is proposed to take into account the results obtained when forming a small business development policy.