Assessment of the Development of Social Economic Impact through Tourism Events in Zanzibar

Abstract

This research centers on evaluating the socio- economic repercussions of tourism events in the Urban District of Zanzibar. Utilizing a mixed-methods approach, data were gathered through questionnaires and interviews. Qualitative data underwent content analysis, while quantitative data were analyzed using percentages and frequencies via SPSS software. Findings reveal that a majority of participants recognize the significant role of tourism events in Zanzibar's socio- economic advancement. These benefits encompass employment creation, income generation, market expansion, linguistic diversity, and cultural interchange, among others. Stakeholders in the tourism sector have adopted strategies like cultural preservation, environmental conservation, and hospitality promotion to enhance tourism events. Nevertheless, challenges like deficient institutional capacity, limited community engagement, insufficient infrastructure, and religious beliefs present hurdles to the growth of tourism events and socio-economic progress in Zanzibar. The study suggests that the government and stakeholders should efficiently employ existing strategies to tackle these obstacles and enhance tourism events in Zanzibar, underlining the importance of collaborative endeavors among all involved parties.