Abstract
This article presents the assessment results for crowd logistics (CL) solutions from the perspective of the needs of different stakeholders. The uniqueness of this study lies in entering these needs in the implementation of the three spheres of sustainable development in cities (social, economic, and environmental). The purpose of this publication is to present the benchmark solutions for the CL area, helping to adjust the business model and market offer of other providers to the needs of different groups of stakeholders. The reason for such valuation is the fast-paced sharing economy development in the city logistics area, as well as in the courier activity. For this study, the AHP (analytic hierarchy process) method was applied in order to develop the proposed evaluation tool of the CL initiatives. The evaluation criteria (the needs of particular groups of respondents) are derived from document-based data analysis and the primary data for the model are derived from information provided by service providers. The list of the best solutions is made for indicating benchmark brands on the market. The recommendations for managers were drawn on how to adjust solutions to the stakeholders’ needs.
Highlights
About 52% of the population all over the world is city inhabitants, and it is expected that by 2050, this number will reach 67% [1,2]
A relatively small number of the identified and analyzed crowd logistics (CL) solutions represented features related to the environmental dimension of sustainable development, which was quite surprising given that in almost every CL definition, the environmental dimension exists, and in many CL solutions, the marketing materials were concentrating on this matter as a main priority
This was not surprising, given that most of the solutions for urban logistics are focused on CO2 emissions, which is the main feature of every urban logistics solution deemed “sustainable”
Summary
About 52% of the population all over the world is city inhabitants, and it is expected that by 2050, this number will reach 67% [1,2]. The urbanization and population growth, the fast development of e-commerce and, the growing expectations of the customers require introducing new, innovative solutions to ensure effective, social-friendly, and sustainable transportation within the cities [1,3]. These facts influence the necessity of making systemic changes according to the integration in the transport services of passengers and cargoes carried out within metropolitan areas.
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