Assessment of Strategic Messages Communicated for Sustainable Solid Waste Management: A Study of Migori County, Kenya

Abstract

Solid waste management has become great concern for governments and cities due to its effects on health, environment and climate change. The aim of sustainable solid waste management (SSWM) is to achieve circular economy and realize sustainable development goals. Communication plays a significant role in empowering communities with knowledge, influencing behaviour and promoting collaboration on waste management between governments and communities. Past research shows indiscriminate dumping of waste and inadequate knowledge on how to manage solid waste including reduce, reuse and recycle waste among communities in Africa. However, there is limited focus in research on messages communicated for SSWM. This study sought to assess strategic messages communicated for SSWM and media used in the communication. The study conducted in Migori county Kenya, using a mixed methods approach involved a total of 399 town residents sampled using purposive, stratified, and simple random sampling techniques. The study found lack of focus on strategic messages for SSWM in the communication by Migori county government. Communication is uncoordinated, conducted in public meetings, local radio, and by waste management supervisors. Most community members lack knowledge on SSWM practices. The study recommends communication of strategic messages for SSWM to improve community knowledge of SSWM; communication using participatory media accessible to the community; and inclusion of community knowledge in the construction of strategic messages for SSWM. Keywords: Strategic, Message, Sustainable Solid Waste Management, Community, Participatory Communication. DOI: 10.7176/NMMC/97-02 Publication date: August 31 st 2021