Abstract
Defining potential tourist destinations among all the tourist destinations is one of the important purposes for tourists as well as tourism investors. The objective to be achieved in this study is to assess the potential tourist destinations based on the tourism investment criteria and also to rank all those individual potential tourist destinations by Integrated Tourism Investment Model using Analytical Hierarchy Process (AHP) method. In this study, the Alipurduar District of the State of West Bengal, India, has been chosen as the study area. Tourism in the Alipurduar District is one of the most promising and emerging sectors. The study uses both analytical and practical research methods.
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