Abstract

The article deals with research of global regularities in the global system of higher education. The interrelation of information, Internet and educational environments, branding and marketing are investigated as a qualitative basis for sustainable development of universities. The government strategies stimulating development of international experience for students are explored and analyzed. This experience resulted in mass opening of international branch campuses and popularity of educational centers (“education hubs”). World tendencies in the field of human capital development in the sphere of higher education are revealed. Special attention is given to development of international institutional and industrial partnership. At present, the challenges facing the modern system of higher education in Russia are related to the need to ensure its competitiveness in the international arena and create centers for the innovative development within the Russian Federation. In the sphere of higher education of Russia, a number of priority projects of the higher education system can be identified, which were approved at the end of 2016: “Universities as Centers of Innovation Development”; the project of “Modern Digital Educational Environment” and the model of the export potential development of the “Russian education system”, which increases the attractiveness and competitiveness of the international educational services market in order to increase the volume of revenues from the export of educational services.

Highlights

  • Universities around the world face the necessity of adaptation to rapidly changing educational and social landscape

  • In the sphere of higher education of Russia, a number of priority projects of the higher education system can be identified, which were approved at the end of 2016: “Universities as Centers of Innovation Development”; the project of “Modern Digital Educational Environment” and the model of the export potential development of the “Russian education system”, which increases the attractiveness and competitiveness of the international educational services market in order to increase the volume of revenues from the export of educational services

  • Considering the fact that the main technological breakthrough arises in campuses of the world leading universities, the key problem of economies of the leading countries is a “system reintegration” of the higher education system, development of campuses and ensuring continuous cooperation of business spheres, authorities, society, and broadcasting of competences to students, which will allow commercializing new developments and creating new values, which will be accepted in the economy

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Summary

INTRODUCTION

Universities around the world face the necessity of adaptation to rapidly changing educational and social landscape. Considering the fact that the main technological breakthrough arises in campuses of the world leading universities, the key problem of economies of the leading countries is a “system reintegration” of the higher education system, development of campuses and ensuring continuous cooperation of business spheres, authorities, society, and broadcasting of competences to students, which will allow commercializing new developments and creating new values, which will be accepted in the economy. The dynam- of innovation and institutional analysis (IAD), ics of the corresponding indicators is consid- he suggests an institutional model of innovaered, namely the number of people studying in tion where different authorities create rules and preschool, secondary, vocational and HEIs of knowledge that can be mobilized or changed in Ukraine; number of cultural institutions and their respective action arenas Their visitors during the year; GDP; inflation; level and structure of income, expenditure and Bulajeva and Targamadze (2006) discussed difsavings.

RESULTS
2.11. Development of institutional
CONCLUSION
28. The Study Abroad Survey
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