Assessment of Football Fans Willingness for Attendance in Football Stadiums and Associated Factors

Abstract

Present study aims to assess the football fans’ willingness to attend in football stadiums and its related factors. This applied study is among descriptive correlative ones and is quantitative in terms of data collection. The statistical society of present study consists of all football fans in the football stadiums of Hamedan province during 1990. Given the point that the statistical community of this study was indefinite, so the Cochran formula was used to estimate statistical samples. In such a way that 384 subjects were selected in random as the statistical sample. The 31-item questionnaire of Alimohammadi and colleagues (2015) was used to measure the factors affecting the willingness of the football fans in stadiums and 5-item questionnaire of Magnus (2008) was used to measure their willingness to attend the stadiums. The findings of the study revealed that the level of willingness to attend the stadiums of Hamedan province was 74.2%. Results showed that the factors of installations, information and attractiveness, age of teams, timing and notification, proxy victory, presence and support, interaction and escape and thrill are significantly effective on football fans’ willingness to attend the football stadiums of Hamedan province.