Abstract
This research endeavors to assess the attitude of farmers towards social networking for information dissemination in agriculture. As agriculture becomes increasingly pervasive, understanding the perspectives of farmers on utilizing social networks for information exchange is crucial. The study to ascertain different perspectives of farmers on social networking was conducted in Guntur, Kurnool and Anakapalli districts of Andhra Pradesh during 2023-24 with 240 farmer respondents selected by using random sampling. The study employed a mixed-methods approach combining surveys and interviews to gather comprehensive insights. The findings disclosed that major proportion (54.17 %) of the respondents had favourable attitude towards social networking while one fourth (25.42 %) of the respondents had high favourable attitude. The study further revealed that most of the farmers had positive attitudes which indicated farmers receptiveness to use their social contacts for agricultural information while negative attitude represented their resistance or concerns that need to be addressed.
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