Assessment of Environmental Intention of Journalists

Abstract

The main objective of environmental education (EE) is that citizens develop a responsible environmental behavior. Environmental awareness constitutes an important factor for the shaping of a responsible environmental behavior. The mass media can strengthen the degree of environmental awareness of the public, through the dissemination of environmental information. The present study, through the application of the Theory of Planned Behavior, presents assessment of the intention of journalists of the local media of Lesbos island to cover environmental issues.