Abstract

Sustainability concerns related to both the economy and the environment within the mobile communications industry can impact not only the corporation itself but also have repercussions across various sectors. Significantly reducing energy consumption in Telecommunication Power Systems is crucial in telecommunications technologies. This reduction facilitates substantial economic resource savings and aligns with initiatives for achieving sustainable development. Despite the industry's importance, limited scientific attention has been given to economic and environmental sustainability issues. This study employs an integrated framework for corporate sustainable management, encompassing Pakistan's rural and urban areas. The investigation delves into the environmental and economic challenges within the mobile communication industry. Furthermore, an institutional theory focusing on mobile network providers and an economic and environmental management analysis are explored. This study holds significant implications for economists, practitioners, and policymakers involved in the mobile communication industry. The hope is that these findings will serve as a valuable starting point for subsequent practices and research in the realm of sustainability management for telecommunications services.

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