Abstract

The study is to determine customers’ expectations and perception of quality of service delivery of Ghana Commercial Banks Limited. The study also aims at determining the gap between customers’ expectation and perception of service quality delivery (customer satisfaction /dissatisfaction) of the banks. To achieve the main aim of the study, the following specific objectives have been set out; determine customers’ expectations of the quality of service delivery of GCB, measure customers’ perception of the quality of service delivery of GCB, determine the gap (customer satisfaction or dissatisfaction) between customers’ perception and expectation of service quality delivery of the bank.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.