Assessment of Cultural Tourism Experience in Selected Attraction in Nanyang, Henan Province in China

Abstract

In this study, the researcher chose three tourism attractions namely Nanyang City, Henan province in China; Wuhou Temple, Museum of Han Stone Engravings and the District Magistrate Office in Nanyang. The objective of the study is to find a way to improve the tourism experience in Nanyang as it is renowned for its rich history and culture. Assessment of the three cultural tourism attractions was based on “A mindfulness model of effective interpretation for visitor attractions: good physical orientation, information to assist in planning a visit, programmes to ensure visitor comfort and safety, strategies to manage and alleviate crowding and congestion.” The Respondents of this study were local tourists who have been to the three tourism attractions. Through descriptive method of research, the researcher assessed the cultural tourism experience of the visitors and recommended innovative suggestions as basis for Nanyang cultural tourism experience promotion. The research found out that location plays a very important role for tourist destinations. Good physical orientation, especially for historical cultural attractions is an important factor because it helps tourists of all types to enjoy and learn about the destination more. Programmes which help visitors to plan their visit and to ensure visitors comfort and safety are essential factors to further attract tourists to visit the 3 tourism attractions. Good interpretation in historical and cultural attractions can give visitors a more memorable and fruitful experience. New media technology, such as screen display and interactive TV, are effective in giving visitors different ways to experience the culture of an attraction. The researcher hopes that the results of the study will become the foundation of improvement of cultural tourism in Nanyang.