Assessment of Critical Success Factors for Strategic Planning: A Case Study of the Residential Construction Company in Kosovo

Abstract

This paper attempts to investigate the critical success factors for strategic planning in the residential construction industry in Kosovo from both organizational and customers perspectives and how they are applied in the residential construction context. This study used the case study strategy and in-depth interviews to collect primary data, which were analyzed qualitatively using data reduction and data display analysis technique. The findings revealed that 17 factors were identified as critical to success for residential construction companies in Kosovo. Moreover, a descriptive analysis is provided for 11 factors that were considered as important from both groups of stakeholders. These factors include after sales service, brand, customer service, design and architecture, differentiation strategy, financial strength, infrastructure, location, marketing, price, and quality of construction. These findings are discussed in the context of the established literature and within the context of the residential construction industry in Kosovo.