Abstract
Environmental proactivity is determined by several drivers, each of them being able to model the degree of corporate responses to environmental challenge. For more than twenty years Climate Change issues are still crossing both political and economic agenda. The increasing attention regarding environmental problems calls the company to react and adapt its strategy to this new issue. Despite the fact that in the next future the eco revolution would affect every business activity, there exist some industries with high environmental impact which more liable for such change. The aim of the paper is to present a fuzzy rule based model to assess a corporate environmental performance. In order to cope with this challenge the article illustrates an example from food industry.
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