Assessment of communication profile of goat farmers of Punjab for better execution of extension programme

Abstract

The present study was conducted in all the six agro-climatic zones of Punjab to assess about their communication profile. A total of 240 goat farmers (40 from each agro-climatic zone) were randomly selected. The goat farmers were personally interviewed at their goat farm to assess their communication profile. In Punjab, 41.25% and 44.58% goat farmers had low and medium extension contacts respectively. 45.00% and 40.83% goat farmers of Punjab had low and medium social participation respectively. Majority (88.33 %) of the goat farmers had not taken any formal training on goat farming. Large number of goat farmers of Punjab visit Veterinary hospital after six months and were following no treatment for ill goats or sending them for slaughter. The different communication profile parameters of goat farmers were inter-correlated (0.01 level). There is dire need to strengthen the present extension and animal husbandry system for increasing extension contact, social participation, mass media exposure, trainings and frequency of visit to Veterinary hospital/ dispensary by goat farmers.