Abstract

The aim of the article is to find solutions for assessing the benevolence of business conditions in existing circumstances. The business situation in the area of occupational safety and health (OSH) services was investigated in order to assess possibilities to start up this kind of commercial activity. The proposed methodology of assessment is tested only on the basis of occupational safety and health services, but the sequence and the content of the provided actions for assessment may be also used for initiating any other kinds of business. Systematic approach has been applied to searching for solutions primarily to assess general aspects which are then narrowed down to the assessment of smaller issues. Suitability of theoretical decisions has been tested in real business conditions. In order to assess the benevolence of business conditions in the current situation before starting up a certain business, the article provides certain assessment measures and their application techniques. Applying the chosen methodology may help to start a new business smoother, develop the existing one and thus achieve better results.

Highlights

  • Economic freedom is defined as a fundamental right of individuals to manage their property and benefit from it, and to guide their work in the desired direction

  • SWOT analysis has revealed the real opportunities for start-ups and difficulties which they are likely to face in the process of starting occupational safety and health (OSH) services business

  • Summarizing the scientific literature data, it can be argued that business viability is more or less dependent on business conditions

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Summary

Introduction

Economic freedom is defined as a fundamental right of individuals to manage their property and benefit from it, and to guide their work in the desired direction. Assessment of business conditions benevolence: case of occupational safety. The causes of bankruptcy were identified: lack of working capital, inadequate management. Such consequences indicate that companies were not properly prepared for starting a new business and/or developing the existing one. A question arises how to start a business and how to assess benevolence of business conditions in the current situation? The aim of the article is to find solutions for assessing the benevolence of business conditions under existing circumstances for starting up a new business. Business conditions can be determined for a country, for a region and for an individual location (Soltes, Stofkova 2016)

Theoretical approach to business conditions benevolence assessment
Empirical study of search for market penetration possibilities
Assessment of benevolence of business conditions in Lithuania
Competitive ability assessment of OSH services business
SWOT analysis of OSH service business
Possibility of strong competitors from other
Findings
Conclusions
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