Abstract

ABSTRACT This study investigates the various challenges faced by firms in their pursuit of sustainable logistics strategies. First, we need to catalog all the obstacles that keep the logistics sector from becoming more socially and environmentally conscious so that we can assess the challenges of sustainable logistics. Establishing sustainable logistics practices is not without its challenges, including but not limited to: cost, lack of knowledge, infrastructure, legislation, technology, complexity of the supply chain, reluctance to change, problems with measurement and reporting, competitive pressures, and unpredictable customer behavior. "Green logistics" refers to a comprehensive strategy for managing supply chains with an eye toward minimizing negative impacts on the environment. Reduce emissions, waste, and resource consumption at every stage of the supply chain using green logistics. This method covers everything from acquiring raw materials to final disposal. Implementing measures like as route optimization, fleet modernization, and packaging can help businesses save money, run more efficiently, and reduce their environmental impact. Some sustainable transportation options include using alternative fuels and vehicle technology, optimizing last-mile delivery solutions, and encouraging multimodal transportation systems. KEYWORDS : Barriers of Sustainable logistics, Sustainable transportation, Green logistics, Sustainable supply chain, Best and worst method

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