Assessment of Animation Usage in TV Programme Broadcast within Selected Television Stations in Lagos State

Abstract

This study brings to the fore the assessment of animation usage in television programme broadcast within selected television stations in Lagos State, Nigeria. Findings through pilot study conducted by the researcher revealed that some TV stations in Lagos State seldom feature animated videos purposefully done with the aim of impacting and driving positive social change, rather, they concentrate more on the use of animation for entertainment purposes to amuse viewers. The research addressed this issues by analysing why these TV stations should do more of animation purposely created to bring about attitudinal and behavioural change among the teeming population in Nigeria. In this research, survey method was used in analysing all the objectives by making use of descriptive statistics including frequencies, percentages, mean and standard deviation. The findings of the study were derived through the objectives and problem statement. This revealed that educative and informative programmes still need some level of attention in view of their importance to the society. The study therefore recommends that the use of animation in various TV programmes, most especially for purposeful informative and educative programmes should be highly encouraged for better results, impactful animated programmes should be regularly produced for TV viewers in Nigeria.