Assessing Umm el-Jimal’s Potential for Heritage Tourism

Abstract

The quality of Jordan’s archaeological heritage resource for tourism is widely acknowledged, but heritage authorities have hardly begun to explore and develop their tourism potential. Nonetheless, the tourism industry in Jordan is a leading activity for the economy countrywide. Jordan’s tourism and heritage management have undergone quiet and basic improvement in recent years. This paper seeks to assess the heritage tourism potential of the archaeological site of Umm el-Jimal. It addresses the question of what potentials and values the site possesses, and what obstacles heritage and tourism management need to tackle to enable its development. To achieve this, current heritage practice in the management of the archaeological site of Umm el-Jimal is investigated. The methodology employed by the researchers comprised an assortment of research techniques including meetings, consultations, interviews, surveys, observation, alongside a literature review on various related topics and heritage management studies. The analysis of the study revealed that Umm el-Jimal has substantial heritage tourism potential and diversified values that have not yet been utilized due to the presence of a variety of hindering factors. Primarily, these are lack of tourist facilities, a backlog of heritage conservation and insufficient methods of interpretation and presentation. Combined, these factors hold back heritage tourism development of the site. Finally, it is recommended that the collaboration between the different interested parties at both public and private levels with the diverse stakeholders such as local people, private sector is imperative to make use of the heritage tourism potential of the site and alleviate the obstacles to successful development.