Assessing the tourists satisfaction of adventure lodges: a case study of Tadom Hill Resorts, Malaysia

Abstract

ABSTRACT This paper aims to measure the satisfaction level of tourists on the attributes associated with adventure lodges. The Holiday Satisfaction Model (HOLSAT) was used to determine the gaps between the expectations of tourists and the experience on 21 adventure lodges attributes. Results were drawn from a questionnaire survey of 280 Malaysian and international tourists who visited the Tadom Hill Resorts located in Selangor, Malaysia in 2018. Data derived from the analysis was plotted into a two-dimensional graph showing the mean score for expectations (Y-axis) plotted against the mean score of experiences (X-axis). Findings reveal that only three attributes gave the most satisfaction to tourists with a significant level at 0.001, with one attribute showing a significant level of dissatisfaction by the tourists. Therefore, the attributes that failed to satisfy tourists should be further investigated to develop strategies to attract tourists and the development of the adventure tourism industry in Malaysia.