Abstract
Social media tools can enhance governments' abilities to interact with and engage citizens as well as to meet their expectations for transparency as they have the potential to make policy processes more inclusive and thereby rebuild the long lost confidence between governments and citizens. Little is known about how Greek local authorities capitalize on the potential of social media as communication channels. The purpose of this study is therefore to explore if and how 52 major municipalities all over Greece (administrative capitals of the corresponding prefectures) utilize Facebook, Twitter and YouTube for managing their external communication with citizens during the April-June 2014 timeframe, which covered the period of municipal elections in Greece that took place in mid-May 2014.
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