Assessing the rise of issue voting in British elections since 1964

Abstract

Measuring the extent to which issues determine electoral choice requires a suitable causal model that takes into account the tact that party identification may colour issue perceptions as well as being partially determined by them. In this paper several possible models are evaluated before settling on one considered to be plausible. This one shows issue-based voting choice to have increased in recent British elections, more or less in step with the decline of class voting documented in previous research. The possibility that this rise in issue voting might be a spurious concomitant of increasing milieu influences is considered and rejected. It is tentatively concluded that the rise of issue voting was due to a decline in the class structuring of British electoral choice.