Abstract
This study examines the effect of providing nutritional information on quick service restaurant menus and whether or not this information leads consumers to select healthier food items. A computer-based experiment was conducted in which 273 participants were presented with 3 different versions of a standard quick-service restaurant menu. Providing nutritional information led consumers to choose healthier foods. Nutritional information disclosure on menus had the most significant effect on choices in the burger sandwich category. In addition, individual differences in consumers’ nutritional knowledge, health consciousness, body mass index and gender affected the use of nutritional information in food choices.
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