Abstract
This article examines the possible relationship between the sentiment of church-related tweets and church growth. It finds that within the sample of tweets analysed, there is a statistically significant relationship between the sentiment of a church-related tweet and the presence of church growth in the geographical area from which the tweet was posted. This work builds on the body of knowledge surrounding church growth and decline in the United Kingdom, by seeking to better understand how new sources of data, in this case freely available social media data, can be used to gain a better understanding of the behaviours of churches which regularly form, merge, move, split and close.
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