Abstract
As the numbers of their potential customers who browse the World-Wide Web (WWW) continue to grow rapidly, increasingly organisations such as national tourist offices (NTOs) are establishing a WWW presence. Whilst some NTOs are still at an experimental stage, others are building the use of the WWW into their mainstream marketing strategies. As NTOs put increasing resources into their Websites, the issue of effective use of these resources becomes much more important.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
