Abstract
AbstractPublic diplomacy programmes with the goal to enhance a country’s reputation and image abroad have become wide-spread practice, also among small states with little geopolitical relevance. News media offer one of the most important platforms of their implementation. But do small states have the leeway to successfully implement their communication strategies on a global scale? Are media-based public diplomacy strategies even an option for those cases? This study assesses these questions based on international media resonance of states. Relating to the theoretical approach of country news value literature, a comparative research design is implemented. It analyses news coverage on the three German-speaking countries Germany, Austria, and Switzerland, performing a multi-level automated text analysis of 11,513 news media articles in Arabic. In accordance with existing empirical and theoretical contributions, it is shown that high-status states have more resonance-based leeway. Nevertheless, media resonance-based leeway of smaller states with lower status is caused differently, i.e. by their political, rather than their economic or military power.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
