Abstract

Fishery and aquaculture products (FAPs) are a very important source of the protein intake of the European Union (EU) citizens. Despite the importance, the knowledge on labelling is still scarce. Two important issues regarding the labelling preferences of 27732 EU residents (the criteria interrelationship as well as the relationship that exists at the country level) will be assessed through a method based on a modified Consistent Fuzzy Preference Relation (CFPR) that uses the Geometric Bonferroni Mean (GBM) operator. The results show that not all the EU countries are homogeneous, so the subsidiarity principle might have been applicable. Our results also contribute to the strand of the fishery and aquaculture market. Policy implications, as well as future research studies, are discussed.

Highlights

  • Food labelling can be analysed under a myriad of multiple perspec­ tives that ranges from third-party or private own-label product differ­ entiation to strict public legislation that reduces the existing asymmetrical information position that consumers have in the market [18]

  • We discuss the five steps needed to apply the Consistent Fuzzy Preference Relation (CFPR)-GGBM in the context of the analysis of the mandatory scale pro­ posed by the European Union (EU) 1379/2013

  • In order to explain in a clearer way how we applied the CFPR-GGBM, we will initially use as an example, the responses of the first respondent in the sample, who has answered question

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Summary

Introduction

Food labelling can be analysed under a myriad of multiple perspec­ tives that ranges from third-party or private own-label product differ­ entiation to strict public legislation that reduces the existing asymmetrical information position that consumers have in the market [18]. Under the consumers’ perspective on fishery and aquaculture prod­ ucts (FAPs), the EU regulation 1379/2013 seeks to provide information to consumers, obliging the Member States to elaborate a list of the commercial name in each respective territory with the corresponding species scientific name. The authors find that the list published in 2017 contains a total of 1003 records and conclude that there is a decreasing trend in terms of accuracy of the species scientific name in favour of the commercial name. The authors concluded that the regulation can be seen as the evolutionary process of seventeen years of countries’ negotiations on the creation of a common market in FAPs

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