Abstract

Involvement in sustainable development is a voluntary activity. Organizations apply the principles of sustainable development only when they identify several benefits. These benefits are identified, especially with the financial ones. The involvement of organizations in sustainable organizations has different intensity levels. These intensity levels are influenced by psychosocial factors (PF), attitudes toward organizational risks, and organizational and urban policies. The present paper identifies the key psychological factors involved in applying organizational sustainability principles within organizations. For this research, five groups were created for in-depth interviews with key people from Romania’s innovative companies. To identify the importance of the framework analysis factors, the Delphi method was used, in which 20 experts from different fields of activity were involved. Following the rounds involved in the Delphi method, the ranking of PF on four levels of importance was accepted, based on planned behavior and reasoned action theory. These levels were correlated with the intensity levels of involvement in sustainable development. The entire market study was conducted during COVID-19, which significantly impacted specific directions. As a result, it could be observed that motivation, learning attitude, behavior, and intention to take precedence are essential in the organizational sustainability approach.

Highlights

  • Sustainability means that a company can secure its long-term resources, anticipate its future needs, and use resources efficiently and fairly in organizational activities

  • Following in-depth interviews with the five groups of interviewees, the following data were obtained to identify psychosocial factors (PF) that contribute to addressing sustainability in various activity fields

  • The percent of the innovators obtained from the tabular situation of the types of innovators in the period 2015–2019 in Romania and the situation presented in Table 9 highlight the following factors: learning (L), perceived behavior control (CPB), attitude (A), belief (B), norms applicable to the field (NSAF), behavioral intent (BI), subjective norms (SN), the perceived power of the approach (PPA), BI, and SN

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Summary

Introduction

Sustainability means that a company can secure its long-term resources, anticipate its future needs, and use resources efficiently and fairly in organizational activities. Steps are being taken to reduce greenhouse gasses generated in the atmosphere They began to use innovative technologies that consider consumer-dependent factors (Blevis, 2007; Barquet et al, 2016; Lal, 2016; Arfini et al, 2019). Pollution norms contribute to reducing the level of greenhouse gasses and fuel efficiency In this way, combined with driver-dependent factors, efficient use of resources in the field of transport (Steg and Gifford, 2005; Anderton, 2010; Cruijssen, 2020). The social factors’ approach presents a necessity in successfully implementing the principles of sustainability (Bocken et al, 2014; Eccles et al, 2014; Adloff, 2019)

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