Assessing the Impact of Different Marketing Techniques on Youth Perception Towards Health Nutrition-Related Products

Abstract

research study aims to investigate This and assess the influence of various marketing techniques on the perceptions of youth regarding health and nutrition-related products. In today's consumer-driven society, the marketing strategies employed by companies play a significant role in shaping consumer attitudes and behaviors, particularly among the younger population and young individuals aged between 18 and 25 years and mainly Lovely Professional University. The research will focus on analyzing the impact of various marketing techniques such as celebrity endorsements, social media promotions, educational campaigns, and packaging designs on the youth's perception of health nutrition-related products. Findings from this study will provide valuable insights for both marketers and policymakers seeking to promote healthier dietary choices among the youth population. By understanding the specific marketing techniques that resonate positively with young consumers and contribute to improved perceptions of health nutrition-related products, stakeholders can develop more targeted and effective strategies to encourage healthier lifestyles among the youth. Key Words: marketing techniques, youth perception, health nutrition, consumer behavior, dietary choices.