Assessing the Functions of African Cultural Values in Journalism Practice: A Case for Ethical Journalism in Africa

Abstract

This study investigated the functional role of African cultural values in the practice of ethical journalism in Nigeria, using Ananmbra State as a case study. The objectives centred on determining the functions and use of African cultural values in ensuring ethical journalism practice in Nigeria. The survey of 162 journalists working with different media and information organizations in Anambra State used questionnaire and Focus Group Discussions to obtain data. Findings revealed that the journalists studied perceived African cultural values as having a useful role in the practice of journalism in Nigeria. This role covers a broad range of issues which centre on encouraging: ethical practice, dedication to duty, hard work, and development-inclined journalism. It was recommended that the training and re-training of journalists to equip them with knowledge of African cultural values and inculcate in them the orientation of resorting to the values in their day-to-day journalistic activities is imperative. Key words: African cultural values, ethical challenges, ethical journalism, functions, journalism practice, perception.