Abstract
Despite warnings about limited fossil fuel as well as the detrimental impacts of burning such fuels, the number of conventionally fueled vehicles in use is growing worldwide. While energy efficient vehicles (EEVs) produce far less emissions and provide power from renewable sources, EEVs are yet to get full acceptance from the local market and the penetration rate is still low. In Malaysia, thesales trend shows that there is a low level of EEV purchased, where energy efficient vehicle only owned 3 percent of market share in Malaysian automotive industry. To fill this gap, this study focuses to examine the relationship between consumers’ attitude towards EEV and their intention to purchase energy efficient vehicle. Data was collected using quantitative approach through mall intercept survey method at ten selected malls in Peninsular Malaysia. Respondents were intercepted at the entrance of the mall and were invited to take part in the survey. The complete process of data collection took five months and comprised a total of 515 respondents. The hypothesis in the present study was tested using Partial Least Squares (PLS). The analysis revealed a positive relationship exists between consumers’ attitudes on EEVs and intention to purchase EEVs. The present study provides recommendations, limitations, and suggestions for future study.
Highlights
Despite the growth in Malaysian automotive industry from year to year, there are many environmental effects associated with this industry. [1] in their studies reported that amongst others, transportation is the main cause of atmospheric pollutions, which contributes to problems such as noise and air pollution, environmental degradation and environmental change as well as rise in sea water level.The increasing demand for petrol and scarce of resources has increases concern among car manufacturers to create innovative solutions toward better environmental protection by reducing carbon dioxide emission and petrol consumption
In Malaysia, thesales trend shows that there is a low level of efficient vehicles (EEVs) purchased, where energy efficient vehicle only owned 3 percent of market share in Malaysian automotive industry
This study focuses to examine the relationship between consumers’ attitude towards EEV and their intention to purchase energy efficient vehicle
Summary
Despite the growth in Malaysian automotive industry from year to year, there are many environmental effects associated with this industry. [1] in their studies reported that amongst others, transportation is the main cause of atmospheric pollutions, which contributes to problems such as noise and air pollution, environmental degradation and environmental change as well as rise in sea water level. Tesla Model S operates at 410 km operating range, a 0–100 km/h time of 3.3 seconds, and a 249 km/h top speed Another category of EVV becoming popular in Malaysia is the plug-in hybrid electric vehicle (PHEV). The models available include BMW330e, Mercedes Benz C350e, and Volvo S90 T8, Hyundai Ioniq, Honda Jazz 1.5 hybrid and Nissan Serena S-hybrid More of this category of vehicles will be launched in Malaysian market in the near future [5]. EEV is one of the options to reduce greenhouse emission that contributes to environmental climate change and scarcity of resources, yet the percentage of consumption and purchase rate of EEV is very small and only a few automobile manufacturers introduce EEV at a limited volume in local market [9]. The present study hopes to offer valuable input to the Malaysian automobile industry to identify factors that influence willingness to purchase EEV and to assist them to promote EEV consumption in the local market
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