Abstract
The available tools in the field of assessing the effectiveness of the insurance market are analyzed, the author's approach to determining the effectiveness is proposed. For compliance with the requirements of efficiency, the bank sales channel is considered, a conclusion is made about the incomplete compliance of the bank sales channel with the requirements of efficiency. The relevance of the study provides for the definition of tasks for the development of the insurance market for the medium and long term. The basis of such a strategy should be indicators that characterize the effectiveness of market relations in the field of insurance.
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