Assessing the Effectiveness of Quantitative and Qualitative Methods for R&D Project Proposal Evaluations

Abstract

:R&D project success and value is often difficult to predict at the proposal stage. Evaluation methods and their effectiveness vary considerably and are influenced by specific organizational cultures and managerial skill sets. A two-year field study examined the strength, challenges, and limitations of various R&D project evaluation and selection methods. The results suggest that for many project situations, the decision-making process must go beyond analytical methods. It should include both quantitative and qualitative measures and be linked with the internal and external support groups, as well as be strategically aligned with the enterprise. This article identifies specific managerial actions and organizational conditions for evaluating and selecting R&D proposals, aimed at optimizing future value and chances of success.